Marketing Data Analyst Full Time

Nicholson Glover

Location: West London (Hybrid)

Industry: Retail

Function: CRM Analytics Loyalty Programmes Marketing Insight

Contract Type: Permanent

The Opportunity

Are you passionate about turning CRM and loyalty data into actionable insight that improves customer experiences? A major UK organisation, globally recognised in its sector, is looking for a CRM & Loyalty Data Analyst to join its growing marketing data team.

This is a unique opportunity to shape customer strategy in a high-impact environment, using data to optimise marketing communications, loyalty engagement, and customer lifetime value.

What You’ll Be Doing

• Analyse CRM and loyalty programme data to uncover insights that improve targeting, retention, and customer value.
• Work with internal and agency teams to report on performance of customer marketing and loyalty campaigns.
• Develop regular and ad-hoc reports focused on segmentation, customer journeys, and campaign KPIs.
• Collaborate with performance marketing, brand, and data platform teams to ensure consistency and integration across data sources.
• Provide recommendations that directly influence marketing personalisation and campaign optimisation strategies.
• Contribute to a more self-service analytics approach by improving data processes and dashboard efficiency.

What We’re Looking For

• 3-6 years of experience in a data analytics role, with a focus on CRM or loyalty marketing.
• Deep understanding of CRM systems, customer data, and lifecycle marketing metrics.
• Strong data storytelling skills, with the ability to present complex insights clearly to marketing and commercial stakeholders.
• Experience managing and integrating data from multiple platforms (e.g., CRM, email, loyalty apps, social).
• Exposure to campaign performance reporting, customer segmentation, and A/B testing.
• Desirable: experience with Python or R for marketing analytics or performance optimisation. Salesforce, Power BI, Tableau for Data Visualisation.

Bonus if you have experience with tools like Salesforce, Power BI, Tableau, or other customer analytics platforms-though these are not required.