Senior Brand Marketing Manager Full Time

Senior Brand Marketing Manager

Location: Euston, London (Hybrid working)

Hours: Monday – Friday, 9am-6pm

Salary: £60,000 – £70,000

the company and its parent company Campions are looking for an experienced, ambitious and highly motivated Head of Brand Marketing to set the brand strategy for the group’s five brands and implement marketing plans to increase brand awareness and improve brand perception.

The successful candidate will be in control of a seven-figure budget lead a growing team, reporting directly to the Group Marketing Director and working alongside the Head of Performance Marketing.

To succeed in this role, the candidate will need a minimum of 5 years’ experience in brand marketing and must have a solid track record of delivering high impact brand campaigns across multiple channels and thriving in a fast-paced environment.

Responsibilities:

• Overseeing all brand communications across all channels for a portfolio of four brands

• Developing, executing, implementing, refining and analysing brand marketing campaigns to help promote Campions’ brands to key audiences

• Maintaining close relationships with Heads of Departments, Branch Managers and key stakeholders to identify new brand marketing requirements and opportunities

• Lead consumer research projects to test and improve effectiveness of brand messages and campaigns

• Updating and maintaining brand guidelines; managing the brands’ visual identities and tones of voice

• Working with the in-house Design team to create strong visuals for the brand campaigns

• Managing the Communications Manager and PR consultant to oversee all external communications.

• Reviewing, updating and creating new marketing collateral to support the business needs

• Establishing new brand partnerships and driving partnership projects to maximise impact and return on investment

Skills Profile

• An experienced and inspiration leader, able to advise, support and drive a talented team

• Strong visual creativity

• Experience of working with brands going through high-growth phases

• Exceptional writing skills to create campaign content

• Highly organised and capable of managing numerous brands and campaigns in what can sometimes be a high-pressure environment

• Ability to analyse campaign performances and identify optimisation opportunities

• Exceptional attention to detail

• A creative thinker, able to solve problems and react to changes quickly, efficiently and reliably

• At least five years’ experience as a Marketing Manager

• Experience of working for a premium brand/brands