Senior Social Commerce Strategist Full Time NEW

VML Enterprise Solutions

We are seeking a passionate and experienced Senior Social Commerce Strategist for a 9-month Fixed Term Contract to join our Global Social Commerce Team. In this role, you will be responsible for developing and executing comprehensive social media strategies that unify paid and organic efforts to drive measurable results for our clients. It is about crafting strategies that help clients optimise their social channels to sell. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.

What you’ll be doing:

• Social Commerce Strategy & Leadership: Develop and implement end-to-end social commerce strategies aligned to client growth objectives spanning TikTok Shop, affiliate ecosystems, paid social, and D2C integration. Define clear KPIs across GMV, CVR, AOV, and contribution to total revenue.
• Platform & TikTok Shop Expertise: Lead strategic thinking across TikTok Shop (and similar platforms), including seller/vendor models, affiliate strategy, live shopping, creator partnerships, and promotional mechanics.
• Channel Audits & Opportunity Identification: Audit client social and commerce ecosystems to identify growth opportunities including gaps in product tagging, content formats, creator strategy, conversion journeys, and platform utilisation.
• Conversion-Focused Content Strategy: Define content strategies built for commerce ensuring content is optimised for discovery, engagement, and conversion (eg UGC, creator-led content, live selling, product-led storytelling).
• Paid, Organic & Affiliate Integration: Develop integrated approaches across paid social, organic content, and affiliate/creator ecosystems to maximise performance and scale efficiently.
• Performance Analysis & Optimisation: Track and analyse performance across social commerce channels, identifying actionable insights to improve conversion, reduce CPA, and scale revenue. Translate data into clear recommendations.
• Client Leadership & Advisory: Act as a trusted advisor to clients, educating and guiding them on social commerce best practices, platform evolution, and growth opportunities.
• Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.
• Innovation & Thought Leadership: Stay ahead of platform developments (particularly TikTok Shop and emerging commerce features), proactively identifying new opportunities for clients to test and scale.
• Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
• Collaboration: Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
• Client Location Work: Willingness to work at client locations as needed.

What we want from you:

• Proven experience in a social commerce or performance-led social role, either agency or brand side, with a strong focus on driving revenue outcomes.
• Hands-on experience with TikTok Shop, including an understanding of seller/vendor models, affiliate programmes, creator collaboration, and live commerce.
• Strong ability to audit social and commerce ecosystems, identifying gaps and opportunities across content, product integration, and conversion journeys.
• Deep understanding of commerce-first content, including UGC, creator content, and formats that drive conversion rather than just engagement.
• Experience integrating paid, organic, and affiliate strategies to deliver full-funnel performance.
• Commercial mindset with a strong understanding of KPIs such as GMV, ROAS, CVR, AOV, and CAC.
• Confident working with and advising senior stakeholders, with strong presentation and communication skills.
• Ability to translate data and performance into clear, actionable insights and strategic recommendations.
• Highly collaborative, working effectively across creative, media, and analytics teams.
• Experience working with global brands, ideally within CPG or similar fast-paced consumer sectors.
• Passionate about the evolution of social commerce and the role of platforms like TikTok in reshaping how consumers discover and purchase products.
• Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).

If you know some of this, even better:

• Experience with social listening tools and analytics platforms (eg, Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).
• Experience with social media advertising platforms (eg, Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
• Experience with influencer marketing and content creation.
• Strong understanding of SEO principles and best practices.
• Experience with A/B testing and optimization.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.